Wednesday, 24 October 2007

Contextual Ads Get It Wrong

Wednesday, 24 October 2007 04:19 pm
da: A smiling human with short hair, head tilted a bit to the right. It's black and white with a neutral background. You can't tell if the white in the hair is due to lighting, or maybe it's white hair! (Default)
You know contextual ads- such as Google Adwords- choosing the ad based on an article's text. Well, here's how to Get It Wrong, both in unfortunate contexts of outdoor ads, and online contextual ads.

http://ineedawriter.com/blog/2007/10/contextual-advertising-mistakes.html

I'd seen a few of these, but most were new to me. I think I like the bus ad the best.
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da: A smiling human with short hair, head tilted a bit to the right. It's black and white with a neutral background. You can't tell if the white in the hair is due to lighting, or maybe it's white hair! (Default)
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